New Video Series Launches with Ulster Rugby’s Keith Shorten Sharing His Leadership Journey.

Our new video series, Showcasing Industry Leaders, launches with its first episode featuring Keith Shorten, Head of Commercial at Ulster Rugby.

The series aims to spotlight influential figures across sport and business, offering an authentic look at the experiences, decisions and lessons that have shaped their careers. Through open conversations, each episode will explore the pivotal moments that define leadership and the insights gained along the way.

In the debut episode, Keith Shorten reflects on the key stages of his professional journey and the experiences that helped shape his leadership style. As Head of Commercial at Ulster Rugby, Shorten has played a significant role in driving the organisation’s commercial strategy and building strong partnerships across the sport.

During the conversation, he shares personal reflections on defining career moments, the challenges that have influenced his approach to leadership, and the lessons he believes are most valuable for professionals navigating their own paths.

The episode offers a candid look behind the role, revealing the human side of leadership and the thinking that underpins success at the highest levels of sport.

Showcasing Industry Leaders will continue with future episodes featuring voices from across industries, each providing unique perspectives on leadership, growth and the evolving landscape of sport and business.

The first episode featuring Keith Shorten is available to watch now.