Head of Marketing
Published on: 16th August 2021
|Industry||Advanced Manufacturing & Engineering|
|Location||Limavady , United Kingdom|
4c Executive is delighted to be exclusively partnering with a global manufacturer of clinical products who supply government bodies and healthcare providers across the world, as they seek to appoint a Head of Marketing.
Reporting to the Sales & Marketing Director, the Head of Marketing will create and develop an effective marketing strategy in order to support sales growth and enhance brand awareness across key national and international regions. The Head of Marketing will be responsible for managing strategic marketing activities through the development and implementation of tactical plans and provide ongoing support to the distributor sales teams through the provision of high-quality marketing material.
The Head of Marketing will develop the company as the leading brand within the marketplace by reviewing and developing marketing collateral to ensure that the content is tailored to effectively engage with different geographical territories.
The successful candidate will establish and develop a customer service team who will offer an effective training and support function for the sales teams in order to enable growth through new business partnerships.
The successful candidate will also possess the following experience:
- Educated to degree level within a marketing-related discipline and significant management experience in a senior marketing position.
- Proven experience of creating and implementing successful B2B product marketing strategies internationally, delivering measurable outputs to drive sales growth.
- Demonstrable experience of leading and building a high performing marketing team.
- Proven experience of delivery high-quality marketing material to support infield sales teams and distributor networks.
It is desirable to have experience of marketing a product within a clinical or healthcare environment and knowledge of how to sell clinical products within a hospital setting. Experience of implementing marketing strategies on a global basis, in particular the USA is also advantageous.
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